Business Objective & Key Result (OKR) Examples

High-performing teams use business OKRs to drive real results. Learn how business OKRs can create value for your departments.

What is a Business Objective and Key Result?


As the size of a team grows, communication becomes increasingly important. In order to be successful in your job, you have to collaborate with more people – both within your department but also outside of your department and even outside of your company.

Thankfully, there is a helpful framework for setting expectations and tracking progress. Objective and key results are used to measure performance against monthly, quarterly, or annual goals. At its core, business OKRs are designed to organize a business team around a single objective (the "O" in OKR).

Let's say you manage an ecommerce store that sells clothes. When you go to create an OKR, you want to start with a single objective that would have a material impact on your business. You do not want to set a "nice to have" as an objective.

From there, we recommend setting 2-5 quantitative results for each objective. It is important that results are measurable so you can clearly identify if the outcome was met or not.


Sample Ecommerce OKR

  • Objective: Set new record for gross sales in 2018
  • Key Result: Sell 10,000 pieces of merchandise
  • Key Result: Drive average order size from $26 to $40
  • Key Result: Increase cart conversion rate to 50%
Example of how to write a business objective and key result. If you hit of all the key results, you will reach the objective.

In the example above, each of the Key Results (KRs) are measurable. At the end of the year, you can look at the data to see if you sold 10,000 items or increased average order size to $40. This is the power of OKRs – they remove ambiguity around business goals!


Examples of Business OKRs


Here are a list of example business OKRs, broken out by department. To discuss your specific needs, please contact the Alluxo team!


Sales OKR Examples

  • Objective: Set new record for gross sales in 2018
  • Key Result: Sell 10,000 pieces of merchandise
  • Key Result: Drive average order size from $26 to $40
  • Key Result: Increase cart conversion rate to 50%
  • Objective: Set new record for gross sales in 2018
  • Key Result: Sell 10,000 pieces of merchandise
  • Key Result: Drive average order size from $26 to $40
  • Key Result: Increase cart conversion rate to 50%

Marketing OKR Examples

  • Objective: Have 10,000 users complete onboarding this quarter
  • Key Result: Reduce cost per click by 25%
  • Key Result: Implement referral program for existing customers
  • Key Result: Set up 2 A/B tests for the welcome email
  • Key Result: Increase onboarding conversion rate by 20%
  • Objective: Build marketing campaign for our new mobile app
  • Key Result: Start App Store Optimization (ASO) research
  • Key Result: Based on research, select 5 target keywords
  • Key Result: Finalize App Store description & screenshots
  • Key Result: Draft press release to coincide with app launch

Customer Support OKR Examples

  • Objective: Improve Net Promoter Score (NPS) by 5 points
  • Key Result: Increase support hours to 24/5
  • Key Result: Introduce developers to customer support rotation
  • Key Result: Reduce average time to first response by 33%

Finance & Accounting OKR Examples

  • Objective: Reach $100,000 in June EBITDA
  • Key Result: Implement inventory management software
  • Key Result: Reduce outsourced design efforts by 20%
  • Key Result: Send personalized emails to encourage repeat purchases
  • Objective: Implement process for expense reimbursement
  • Key Result: Create Google Doc outlining budget approval process
  • Key Result: Configure expense software for whole team
  • Key Result: Share the new process at company all hands meeting
  • Objective: Prepare for Series A fundraising
  • Key Result: Update pitch deck to include Q2 and Q3 progress
  • Key Result: Get latest product roadmap from Product Manager
  • Key Result: Write email template for investor outreach
  • Key Result: Contact 25 potential investors at Series A funds

Management OKR Examples

  • Objective: Financial Projections for 2022
  • Key Result: Gather feedback from each department head
  • Key Result: Update model with actual Q3 2021 numbers
  • Key Result: Present the new projections to CEO

How Do You Select Business OKRs?


As a business, it is important to keep your core metrics front and center. An OKR dashboard can be a great way to organize your department or company around the same set of metrics.

When creating an objective & key result (OKR), it's important to pick a target that will drive real business change. Your goals should be achievable, but difficult.

For example, if you set a goal to implement a new process within one week, you force yourself to dedicate time to this intiative. The same is true if you set the goal of writing tailored emails to 25 investors in your target market. Even if you fall short of these goals, you will be much further along than if you casually wrote a note down.

OKRs work because they short, clear, and measurable. There is also a social pressure: By publicly saying your goal, you are accountable for that result!

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